This video focuses on the persuasion theme of how to stop a person from engaging in a negative behavior, like smoking cigarettes. In a nutshell, the one-two punch that anti-cigarette companies have created is to first change a user’s motivation by using satire, then follow up with persuasive programs that aim to facilitate the quitting process.
First these websites must affect MOTIVATION, then they must increase a person’s ABILITY.
In this video, Shlomo realizes he’s been tricked by tobacco companies and he decides to quit smoking.
Duration : 0:4:9